Posts Tagged ‘Alistair Campbell’

The Campaign

Friday, April 9th, 2010

With an average lead of around eight points coming out of Easter and a hefty war chest, the Tories have the edge going into the campaign. The Tories also have a simpler message focusing on public sector waste and the need to keep taxes low. They have had the better of the early exchanges over National Insurance; Labour will be attempting to convince voters that this is not a credible move and will have to be funded by VAT increases in the future.

The campaign itself is set to be highly personal, with the Conservatives targeting Gordon Brown and Labour focusing on what it perceives to be the weak links within the Tory party, particularly George Osborne.

Labour will be relying upon many of the big guns brought back onto the frontline over the last year – with Lord Mandelson, Alistair Campbell and even Tony Blair set to play roles.

As they set out on their battle bus, the Liberal Democrats will hope that Nick Clegg’s equal billing with the other two leaders in the TV debates will give them an extra boost as the campaign progresses.

Politics International will be sending out regular updates over the coming weeks as the campaign continues.

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